Social media is an invaluable tool that helps you connect with donors, clients, volunteers and stakeholders in a personal way. These platforms give you new and exciting ways to tell your story, but sometimes that story gets hijacked by negative comments. These public controversies can threaten your credibility, your reputation and your funding. This live webcast covers how to prepare for negative engagement, how to address it in the event of a crisis, and how and when to take legal action.
During this 30 minute webcast, our speakers will help nonprofits understand:
• What to do before a crisis happens
• How to approach negativity from a public relations perspective
• Response strategies
• Legal remedies
Presenters: Ashley Harp, Jackson Spalding, and Sam Casey, Sutherland