Whether a nonprofit’s name is based on its mission, location, founder, or something completely unrelated, it is the keystone of the organization’s branding. If you’re deciding on a name for your organization or a new program, or even if you are growing your brand, take a listen to this episode of the PBPA Podcast. In this episode, Creighton Frommer, Chief Counsel at RELX, guides us through legal considerations in selecting and protecting a nonprofit’s name.