Social media makes a great way to communicate with nonprofit clients, stakeholders, donors, and the general public. Almost all posts use your organization’s or another’s intellectual property to spread the word. Intellectual property includes copyrighted content (like images, videos, and text), brands and logos and individuals’ rights of publicity. During this presentation, we’ll talk through the best practices and common pitfalls of using intellectual property with social media, including:
- Properly identifying your organization’s content
- How to best use others’ content without infringing it, including ‘what is fair use?’
- What is an “individual’s right to publicity” and how to avoid violating it
- Why it’s important to train staff and volunteers who post on behalf of your organization about these best practices
Speaker: Creighton Frommer, Chief Counsel, Intellectual Property at RELX