Whether your organization has just been born or has been serving the community for decades, you may not realize that your organization’s trademarks and branding are valuable symbols for trust and quality to those you serve. The reputation of your organization is inseparable from its brand. As a result, it is important that these intellectual property assets are selected with care. It is also critical to protect your trademarks from infringement or dilution by others, which can be common in the nonprofit space.
This webcast will appeal to those both new and experienced in the area of nonprofit brand management. With the opportunity for interactive Q&A, we will generally discuss:
• How to select strong, non-descriptive trademarks.
• How to police your brand and handle infringement disputes.
• Tips on maintaining an effective social media presence.
• Making “creative review” part of your marketing culture.
Presenter: Anuj Desai, Arnall Golden Gregory
Please note that 33 minutes into the webcast we experienced some technical difficulties.Slides: Practical Tips on How to Conceive and Grow Your Brand