Maximizing Impact with Cause Marketing: Guidelines for Charitable Sales Promotions

A “charitable sales promotion” is a popular form of cause marketing that allows businesses to support charitable organizations while promoting their own products or services. “Friday Donut Sales to Support Local Shelter” or “Restaurant Proceeds go to Food Bank” entice consumers to make purchases with the promise of supporting a charitable initiative. Whatever the arrangement may be, Georgia state law requires that the business and charity sign an agreement before beginning these types of promotions. Read this article for guidance on how to set up a charitable sales promotion next time a local business offers to host a fundraising event for your nonprofit.