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Webcast: How to Use Email Marketing Without Violating the Law

July 21, 2016

So many emails, so little time. If you’ve ever wanted to solicit donations or invite donors to your next fundraiser with a simple email, this is the session for you. Advertising laws, such as the Controlling the Assault of Non-Solicited Pornography And Marketing Act of 2003 (CAN-SPAM), govern how businesses, even nonprofits, use email marketing.

During this 30-minute webinar, we’ll consider:

• Who can you email, and do you have to permit them to unsubscribe from your mailing list?
• Key aspects of the law and how it applies to your communications plan.
• How can you ensure your organization stays compliant?

Speaker: Heather Howdeshell, Delta Airlines

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Category: Other, Resources, Technology, Webcasts
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